Overview of the Client
Our client is a leading international pet products and pet care company with its presence in more than 70 countries and serving more than 15 million households across the globe.
Business Objectives
- The client looked to withdraw the dependency from cumbersome, time-sensitive and manual planning processes to meet the growing business demands
- They wanted to have a holistic solution that enables businesses to perform customer and trade promotion planning using a harmonized platform.
- They looked to empower the users with structural analysis of the promotional and non-promotional KPIs, trend analysis and others
- The required that the solution developed would give a global view of the past and future data from various sources with an easy-to-use UI to deliver operational and analytical reports for better-informed decision making
The Solution
- The solution to cater to all of client’s needs and challenges was to implement SAP Trade Management which provides an integrated platform of SAP CBP & TPPM to manage their customers and promotions in one unified application.
- Starting from the incubation of the project till hyper-care support, TekLink was the only implementation partner, and involved in all phases of the solution implementation.
- This provided a unified view of business plans & linked promotions, ensure automatic update of plan, reference & actual data; incorporating cascading P&L and promotion layouts to cater to client’s sales process.
- The implemented solution enabled planning in multiple units, with UI available in different languages with various views to analyze sales, internal targets and promotions.
- TekLink delivered analytical reporting solution in SAP Cloud and operational reports for detailed analysis, with future scalability options
Key Benefits
- Reduced time & effort previously spent in manual planning.
- Ease in planning and maintaining large number of KPI’s with seamless integration with sales & budget data.
- Power to plan and analyze promotional and non-promotional spends in a single place led to user satisfaction.
- Custom implementation catered to complex sales and planning process of client.
- Improved performance by use of UI5 bundled with latest technology
- Facilitating their growth management strategy which is based upon new products and on strong promotion efforts